Proven because of the results that we have delivered to hundreds of clubs including private clubs, semi-private golf courses and public golf courses. Proven because of a our experience in the industry including working in multi-club roles for the largest corporate owner of private clubs as well as one on one with individual owners.
Leslie’s expertise in golf course marketing comes from decades of course management experience so she knows and understands the challenges that we all face on a daily basis. This gives her insight and ideas that very few people involved in golf course marketing possess. She has given me suggestions and ideas whenever I ask for help to solve a problem or fill up space on our tee sheets. Having her as a resource for ideas when my business needs help is a resource that is truly priceless.
- Andy Spaulding, Owner, Broadlands
A large and growing database and Facebook Fan Page is important but it’s not the “be all end all” that many providers claim. The MOST IMPORTANT key performance indicator is the revenue you put in the bank. And that’s our #1 PRIORITY, growing your key revenue sources!
We do this through a variety of marketing initiatives that are customized to each club’s unique market and challenges. In all cases, our marketing goal is to create leads for all of the relevant revenue sources. Then be sure that the leads are followed through a sales process to their logical conclusion. It’s a collaborative effort and the more engaged the appropriate club staff are in the process, the better the result!
If you’ve seen one club, you’ve seen one club!
While there are common elements across all clubs and courses, each has a unique golf course, clubhouse, clientele, competition, and market conditions. We work with each club or course to find its niche in that market and then provide the experience commensurate with those elements.
We assess your operation to be sure that the members, guests, or golfers, at your club or course are getting the experience they want and are willing to pay for. Departmental operating margins are far different and should be for a golf course that charges $25 for a round of golf versus another that charges $50. The same is true for a private club. A club with dues of $200 per month is different than a club that charges $600 per month. But regardless of what a club charges, we collaborate to create a consistent experience that is unique and memorable at every touch point. For private clubs we know that members and their dues are the lifeblood. We can move the needle. How does a 1 million dollar improvement in revenues over 5 years sound at a small private club in rural Pennsylvania?